Talk with Jay Mehta sir on Mass media and communication and journalism

On 15th January in Department of English MKBU there was a talk with Dr. Jay Mehta on Mass media and communication. He had provide very informative knowledge about media and its use today.

He talked about mass media's use from ancient time to modern. There was newspaper and radio were  only source  for communication in ancient time. All people have not capacity to afford newspaper daily in their house. But today all have type of facility . People are more connected with each other by the use of mass media and technology.

There are major sources for communication like newspaper, radio, TV, advertisement, and internet .

Newspaper is very useful for people from ancient time to modern. There is all kind of information in newspaper. It is helpful to become updated by newspaper. Most newspapers are businesses, and they pay their expenses with a mixture of  subscription revenue, newsstand  and advertising revenue. The  journalism organizations that publish newspapers are themselves often metonymically called newspapers.

Today people have not use radio more but it play very vital role  for spreading  the news.
Radio is an attractive medium among the various mass communication media because of its special characteristics. It continues to be as relevant and potent as it was in the early years despite the emergence of more glamorous media.

Television is most famous and favorite media of people. By it all kind of information people can get. There is lot of channels which helps to know about what is going around us via news,sports etc.


Advertisement is a medium through which people can get information about things. By this the producers can atract   the customer  sale the product . Sponsors of advertising are typically businesses wishing to promote their products or services.Amul is a most famous advertise from ancient time to modern. Some advertisement are like  covetous which attacks people to buy it. For example, detergent powder 's selling, the producers gave bucket free so the customer buy it more.


Internet is modern tool for communication.
Through internet people can know the world and current situation. Whatsapp, facebook , twitter etc are the medium of communication. This is famous between youth today. There is a dark side of it  also.



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